Whether you’re walking down the street or watching your favourite game, odds are you’ll see Sportsbet advertising. The Australian bookmaker has exploded into the betting scene in recent years, with its high-profile ads starring Nick Kyrgios and other prominent sports personalities. As a result, sports betting has become mainstream and the days of once-a-year Super Bowl office pools have given way to betting apps and 24-hour online wagering.

Betting on sports is a fun pastime that can be lucrative for those who have the discipline to stick with it over the long term. It’s important to understand how the odds work and where to find them in order to maximise your chances of winning. Whether you’re a beginner or a seasoned pro, finding the best odds can make a significant difference to your profits.

Unit betting involves placing a fixed percentage of your total bankroll on each wager. This helps you manage your risks effectively and makes it easier to track your net losses/wins. It’s also a good idea to keep a record of your bets (a standard spreadsheet is fine). Chasing losses can lead to impulsive and emotional decisions, potentially resulting in bigger losses. In addition, neglecting proper bankroll management can quickly deplete your funds and limit your longevity in sports betting. Using a number of different operators to spread your money across is the best approach. This will allow you to instantly take advantage of contrasting odds and any promotions, boosts or sign-up bonuses that are on offer.