Founded in Darwin in 1993, sportsbet was Australia’s first licensed bookmaker. The company’s founder Matthew Tripp had incredible foresight and was responsible for shaping the whole industry of online, phone and app betting. He knew a betting boom was coming, and developed technology to streamline the process, clever marketing techniques such as money back specials and “justice payouts and refunds” in the event of unlucky outcomes, and a name that’s easy to remember (especially when typing into Google)!

In the past few years, sportsbet has expanded their range of betting markets and features to keep up with the competition. This includes their Same Game Multi feature which is a first for Australia, live streaming of racing, betting insights and tips, a blackbook, flexi bets and a Bet with Mates function. But many of these extras are low-value and don’t make up for poor odds compared to other big corporate bookmakers.

It’s important to shop around and find the best odds for your bets by visiting multiple sportsbooks and comparing their offers. Look for in-depth reviews of sportsbooks and their deposit and withdrawal options, size up bonuses and promotions, and read a range of user accounts regarding customer service. It’s also a good idea to check out the opening lines for an event and compare those with the current odds. You can do this by looking for the ’Open’ column towards the left of a betting market. Alternatively, you can view line movement on all sports markets at Covers.